Aesthetic Longevity

"Timeless design isn’t just about beauty — it’s rooted in psychology, neuroscience, and cultural perception."

Aesthetic Longevity
Some of the most iconic designs follow the Golden Ratio (1.618)

Kshitij Kumar has an excellent post on Medium that looks at the fact that:

Timeless design isn’t just about beauty — it’s rooted in psychology, neuroscience, and cultural perception.

There is a nice straightforward bit about how to do this.

Prioritize Simplicity — Avoid unnecessary details that age quickly.
Follow Universal Principles — Use proportions, symmetry, and contrast wisely.
Design for Humans, Not Trends — Consider ergonomics and emotional connection. Allow for Evolution — Keep the essence while refining elements over time.
Use High-Quality Materials — Physical durability contributes to aesthetic longevity.

Read the full piece here.