Psychology principles every UX researcher and designer should know
This week's design inspiration is a Medium post highlighting essential principles Designers should focus on to "create intuitive and impactful user experiences."

This excellent piece by Sophia Omarji highlights essential principles that Designers should focus on to "create intuitive and impactful user experiences."
This from the final takeaways paragraph is spot on:
Psychology is at the heart of designing intuitive and impactful user experiences. By understanding how users think, feel, and behave, UX researchers and designers can create solutions that resonate deeply. Together, these principles offer a blueprint for creating experiences that are both meaningful and effective.